Company news

Liaoning NewToday Materials Technology Co., Ltd. General Manager Mu Yang actively participated in the 2023 Dusseldorf Metallurgical Exhibition in Germany, also known as METEC, to explore and expand overseas markets. As a renowned international exhibition in the metallurgical industry, METEC provided an excellent platform for showcasing our company's products and services to a global audience. During the exhibition, General Manager Mu Yang and the NewToday team engaged in various activities to maximize our presence and attract potential customers and partners. These activities included: 1. Booth Exhibition: We set up an impressive booth that showcased our innovative products, cutting-edge technologies, and industry expertise. Our booth was designed to attract attention and create a welcoming environment for visitors. We displayed samples of our products, provided product demonstrations, and distributed informational materials to interested attendees. 2. Networking and Business Meetings: General Manager Mu Yang actively engaged in networking activities and scheduled business meetings with potential customers, partners, and industry experts. These meetings provided an opportunity to establish connections, discuss potential collaborations, and explore business opportunities in the overseas markets. Mu Yang effectively communicated our company's value proposition, competitive advantages, and commitment to quality and customer satisfaction. 3. Industry Presentations and Seminars: General Manager Mu Yang and other key representatives from NewToday participated in industry presentations and seminars at the exhibition. These sessions allowed us to share our expertise, insights, and technological advancements with a broader audience. By positioning ourselves as thought leaders in the metallurgical industry, we enhanced our reputation and credibility among industry peers and potential customers. 4. Market Research and Competitor Analysis: General Manager Mu Yang actively gathered market intelligence and conducted competitor analysis during the exhibition. This involved studying the latest industry trends, understanding customer demands, and assessing the competitive landscape. By staying informed about market dynamics, we were able to identify potential gaps and opportunities in the overseas markets and refine our strategies accordingly. 5. Brand Promotion and Marketing Collateral: General Manager Mu Yang ensured that our brand was effectively promoted during the exhibition. We distributed marketing collateral such as brochures, flyers, and branded merchandise to create a lasting impression on visitors. Additionally, we leveraged digital marketing channels and social media platforms to amplify our presence and engage with a wider audience. 6. Follow-up and Relationship Building: After the exhibition, General Manager Mu Yang and the NewToday team diligently followed up with the contacts made during the event. We maintained open lines of communication, addressed inquiries, and nurtured relationships with potential customers and partners. This proactive approach helped us solidify connections and lay the foundation for future collaborations. By actively participating in the 2023 Dusseldorf Metallurgical Exhibition, General Manager Mu Yang and Liaoning NewToday Materials Technology Co., Ltd. successfully expanded our presence in overseas markets. Through effective brand promotion, networking, market research, and relationship building, we established valuable connections and laid the groundwork for future business growth and partnerships.